> more and more people are actually on the lookout for signing up Supposedly they have over 80 million subscribers so they're definitely not hurting[0]. I am

> more and more people are actually on the lookout for signing up Supposedly they have over 80 million subscribers so they're definitely not hurting[0]. I am interested in seeing what happens if/when over 50% of users in the US subscribe to it. Advertisers are losing out on probably their biggest consumer market: people with enough money to handle a $12/mo subscription. Perhaps advertising income will start to shrink $12 for each user that subs to Premium? 0: https://techcrunch.com/2022/11/09/youtube-music-and-premium-top-80-million-paid-subscribers/ https://techcrunch.com/2022/11/09/youtube-music-and-premium-...