I think the technical term is pixel f*cking. Personally, I could care less about a venture capital firm's brand identity, but I absolutely sympathize with wanti

I think the technical term is pixel f*cking. Personally, I could care less about a venture capital firm's brand identity, but I absolutely sympathize with wanting to make a technical improvement as seamless as possible, and respectful of its less technical content. Furthermore, there is a valuable art in doing so. Even something like the separation of view and model is beautiful in itself.