YT kind of started a soft assault on sponsor spots, with mobile users getting two-tap fast-forward, and encouraging creators to use chapters, making them choose

YT kind of started a soft assault on sponsor spots, with mobile users getting two-tap fast-forward, and encouraging creators to use chapters, making them choose to either fake their audience out with inaccurate chapters, or to include a sponsor chapter and assume x% of viewers are not going to see the sponsor spot.