No, it's because we users no longer trust BigTech like Google to not be greedy and know that it is all about bait and switch. They made "free" the norm on the

No, it's because we users no longer trust BigTech like Google to not be greedy and know that it is all about bait and switch. They made "free" the norm on the internet as it increased the barriers for their competitors. Then started to show ads as nothing can be free for ever. And we users accepted that as a reasonable compromise with the belief that the ads will be limited. What happened? Bait and switch - from one to two to three banners in a page, from text ads to display ads to video ads, there was suddenly more ads than content on a web page. And the ads used more bandwidth than the content. Next came the assurance that our privacy wouldn't be compromised. Google pledged to "Do No Evil". What happened? Bait and switch - suddenly Google (or other BigTech) claimed that they just can't survive without personalised ads that need to be very privacy invasive. Now we are the products. The bait and switch in Youtube (or any other streaming platform) is quite obvious - get us to pay for "ads free" video, and then suddenly introduce ads in the paid tier. Then offer another "ad free" tier for a higher price. No thanks, Google. We are not going to be fooled. Go ahead and introduce the anti-ad blockers - there is no way you are going to get me to pay to watch videos full of ads. Google's greed also needs limit. Especially when the user experience of most Google products have become worse.