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> Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. I disagree. What incentive does a we

> Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. I disagree. What incentive does a website have to produce content if it receives no traffic? Website owners want control over their traffic and the data too. They will wall off any search engine that doesn't give them anything in return (basically they're scrapers at that point). The search engines that do this will starve themselves of information they need to stay relevant and the first search engine to play fair continuing to share traffic will get an advantage. More likely, Google and Bing will continue to play fair and send traffic. Perhaps AI features will become browser features instead, complementing websites, not replacing them.

sramam 3y ago
> Perhaps AI features will become browser features instead, complementing websites, not replacing them. Interesting conclusion. AI features seem to incur more cost than search (don't they?!) Wonder how that'll play out - the user is conditioned not to pay at this point, and the search engine is no longer incentivized to pay for it.
x0x0 3y ago
I actually think this is what prevented Google from deploying generative AI before. If the search engine, which existed to direct searchers to websites, becomes an answer engine, which does not direct people to websites, it will take some time, but large quantities of the sites Google consumes will cut them off. The trade is info to Google for visitors. It's not hard to guess how sites will react when that trade stops.
webmobdev 3y ago
> More likely, Google and Bing will continue to play fair and send traffic. More likely they will need to be sued, like the news / media companies in Europe and Australia have done.
tomjen3 3y ago
New Bing give you sources you can check and Google has extracted relevant facts for something like a decade at this point.
- penjelly 3y ago
  yes, but note those citations are sometimes hallucinations themselves. more on topic though, people wont use bing if chatgpt/phind/etc answers well enough for them

sramam 3y ago

> Perhaps AI features will become browser features instead, complementing websites, not replacing them. Interesting conclusion. AI features seem to incur more cost than search (don't they?!) Wonder how that'll play out - the user is conditioned not to pay at this point, and the search engine is no longer incentivized to pay for it.

x0x0 3y ago

I actually think this is what prevented Google from deploying generative AI before. If the search engine, which existed to direct searchers to websites, becomes an answer engine, which does not direct people to websites, it will take some time, but large quantities of the sites Google consumes will cut them off. The trade is info to Google for visitors. It's not hard to guess how sites will react when that trade stops.

webmobdev 3y ago

> More likely, Google and Bing will continue to play fair and send traffic. More likely they will need to be sued, like the news / media companies in Europe and Australia have done.

tomjen3 3y ago

New Bing give you sources you can check and Google has extracted relevant facts for something like a decade at this point.

penjelly 3y ago
yes, but note those citations are sometimes hallucinations themselves. more on topic though, people wont use bing if chatgpt/phind/etc answers well enough for them