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>A base price 1995 Ford Contour was $13805–$16190 [1]. ABS was an upgrade option on that car. True; and interesting that the Contour struggled in the market du
by linksnapzz 3y ago
>A base price 1995 Ford Contour was $13805–$16190 [1]. ABS was an upgrade option on that car.
True; and interesting that the Contour struggled in the market due to it being noticeably more expensive than the model it replaced! The thought was that being a much better car (to the tune of $6 billion in development costs), Ford could sell it on its merits, but as it turns out, buyers of small cars in the US are really, really price-sensitive.
- dragonwriter 3y ago> as it turns out, buyers of small cars in the US are really, really price-sensitive. Unless it has a particular popular feature people (at least some segment of the population) are willing to buy for (hybrids, when they were newer, for instance), yes, because Americans mostly don’t want small cars, they settle for small cars if the price is compelling.