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Isn't it Youtube's problem to make their business profitable? It's not a binary - they could offer a different deal with Premium, market it differently. Custome
by dmbche 3y ago
Isn't it Youtube's problem to make their business profitable? It's not a binary - they could offer a different deal with Premium, market it differently. Customers aren't rational - just like humans. They are a massive multinational - if anyone can figure it out, it's them.
Maybe the ad model doesn't work, and people are not clear on what they are actually paying for, since it's effortless to get the same service for free.
Edit: And I'm suprised few people are mentionning how much information youtube gets about you from using the site, and using youtube premium makes being anonymous impossible. Having a way to remaing somewhat anonymous would make me consider premium, but it's a not go for me at this time
- crop_rotation 3y agoIt is YouTube's problem to make their business profitable. And hence they will make efforts like what the article says. If things don't work they might require login and enforce ads somehow (YouTube will survive that I think, even if there is some viewership drop). There is no magic wand here that they can figure out (look at competing video services like Vimeo for an example). In the long run in 20 years if YouTube is deemed unprofitable as a whole for the company, it might even be shut down, and nobody might be willing to host another YouTube like service as is without significant changes to monetisation.
- dmbche 3y agoI guess I'm fine with that! Or maybe some billionaire will make it it's gift to humanity. Crazy that we have public libraries but no public youtube/wiki government supported
- crop_rotation 3y agoYouTube costs a lot, and even that because it can rely on Google's amazing infrastructure which is optimised to the core. There is no billionaire who can even cover 10 years of YouTube costs.
- dmbche 3y agoWas looking for numbers on it, heres one :https://www.businessofapps.com/data/youtube-statistics/ https://www.businessofapps.com/data/youtube-statistics/ I think they're doing pretty great!
- asdfman123 3y agoYouTube is very profitable
- crop_rotation 3y agoSource?
- asdfman123 3y agoPlease don’t ask for sources on publicly available information, as if it’s my responsibility to personally convince you of it.
- evilos 3y agoIt's not public. We only know revenues. So you should back up your claims with sources.
- dmbche 3y agohttps://www.businessofapps.com/data/youtube-statistics/ https://www.businessofapps.com/data/youtube-statistics/ Record proofits!
- midoridensha 3y ago>Edit: And I'm suprised few people are mentionning how much information youtube gets about you from using the site, and using youtube premium makes being anonymous impossible. This is an important point. How much money is Google making by being able to track and spy on YouTube viewers?
- spacebanana7 3y agoYouTube’s unit economics are fairly unique in that monetisation rates put a ceiling on video quality. Even with the best networks and infrastructure in the world, they would struggle to break even on 4K video with say $2 CPM. Obviously they exceed that threshold at the moment for 4K, but maybe not for 8K or 16k.