It isn't just websites trying to game it. It's brands wanting to pay for placement in the results, aka search ads. And Google wanting to maximize their metrics.

It isn't just websites trying to game it. It's brands wanting to pay for placement in the results, aka search ads. And Google wanting to maximize their metrics. In the short term this may bias towards giving me the best organic results, but will it shift to pushing me ever more aggressively to what advertisers are bidding on?