4 ms·
is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traff
by penjelly 3y ago
is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traffic to content websites to begin with.
- mstachowiak 3y agoI tend to agree, because if Google doesn't, OpenAI et al will. The real question is how does Google balance this against the loss in advertising revenue?
- rpastuszak 3y agoPromoted links or native ad formats in AI search results would be an almost too obvious guess. Then putting advertising in whatever format LLM outputs are dressed as. My biggest fear is, abuse eg how LLMs for search can work with targeted ads, eg making you slightly prefer Coke vs. Pepsi, or One Political Brain Parasite(tm) over another.
- penjelly 3y agocurious what you imagine those targeted ads would look like? i agree its a scary thought, just having trouble imagining it
- jarsin 3y agoI work for a company who's main traffic comes from questions that google doesn't spit out the entire answer to except below the first few results. I asked chatgpt and of course it gives the answer right away. We also have searches that land on pages with fancy ui's where user has to enter info to get answers. Took me about 1 minute to get chatgpt to spit out the answers and once I knew how to prompt it I could shorthand the input and get answers much faster. We are so dead.