3 ms·
They could unfuck their search very easily. Google Search's main problem is that it is annoying to use. The promoted results are annoying. The quality of sear
by marginalia_nu 4y ago
They could unfuck their search very easily.
Google Search's main problem is that it is annoying to use. The promoted results are annoying.
The quality of search results are very low in terms of user experience. Slow loads and full of dark patterns like popovers, sales bots, funnels, back button hijacking. This is 100% stuff that can be detected and penalized.
Finally their hybrid query understanding based on both semantic and keyword search is frustrating and misinterprets queries very often. This is a design problem.
AI search is not currently giving better answers, it's just less of a pain in the ass.
- ravenstine 4y agoFrom a technical standpoint, sure. On the other hand, their organizational structure is such that I think even if enough ground soldiers at The Google woke up and smelled the coffee, too much management are high on their own supply for any changes to be allowed for Search that don't involve more ads and generative rubbish. On another note, I impressed with how far they've even gotten with their AI search given their organizational problems and historical poor choices with their products. Doesn't mean it isn't still subpar. I wonder what their next excuse will be. Will they market themselves as "Post-AI" when everyone sees the emperor has no clothes? The sad part is that their PR will probably work.