> You can't register the trademark until after you've been engaging in commerce with it. Is that US? I'm in Canada. I think we can register before commercial

> You can't register the trademark until after you've been engaging in commerce with it. Is that US? I'm in Canada. I think we can register before commercial use [1]: > Another of your responsibilities as the owner of a trademark is to use the trademark in Canada. If you do not use it, the registration could be expunged from the Register of Trademarks by the Registrar. The Registrar could start summary expungement proceedings, after three years beginning on the day on which a trademark is registered To me, that sounds like you have to use it within 3 years of registering and I didn't see anything requiring commercial use prior to registration in the linked info. We also have a ~3 year backlog for applications and I don't know if the trademark ends up registered with the filing date or the issuance date. It's the kind of thing that's complicated enough that I wouldn't want to risk screwing it up, so I'm waiting until I can pay someone that knows what they're doing. TLDR; It's complicated and expensive, especially compared to the simplicity of pulling out a credit card and registering a dozen TLDs. Lol. 1. https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en/trademarks/guide/trademarks-guide#section_45 https://ised-isde.canada.ca/site/canadian-intellectual-prope...