Surprising that when it came time to restructure they didn’t adopt a model where the parent company (alphabet) owns all of the infrastructure and provide servic

Surprising that when it came time to restructure they didn’t adopt a model where the parent company (alphabet) owns all of the infrastructure and provide services to many independent smaller initiatives that would then be much less constrained. If they are unwilling to let go of the Google brand (understandable!) then the parent company perhaps should have been called Google.