tbh, I kinda blame the media for this. At some point the media decided that I/O was Google's competitor to Apple's consumer keynotes, and so it was forced to be

tbh, I kinda blame the media for this. At some point the media decided that I/O was Google's competitor to Apple's consumer keynotes, and so it was forced to become that in order to avoid weeks of "Google disappoints at I/O" headlines.