4 ms·
Because it's niche and getting people into the theatre is dependent on the marketing budget behind the films themselves, and in particular, the celebrities. Th
by jasmer 3y ago
Because it's niche and getting people into the theatre is dependent on the marketing budget behind the films themselves, and in particular, the celebrities.
There's too much noise in the world for people to realize that 'Blade Runner' is playing at some random theatre.
What could work are co-markted events, for example, playing 'Blade Runner' leading up to a new release, and, if it's promoted broadly.
Or 'film festival' type things - I'm also certain there's a market for Venice/Cannes/Oscars content even in the theatre chains but it'd require marketing coordination.
Finally - price. It's too expensive relative to the 'almost big screen' we have at home, and the shift to 'Big CGI Only' for theatres is real. This is a whole other problem.
- TylerE 3y agoI could see it working if it was marketed more like a recurring event where the focus wasn't on the particular film. I'd totally be into a series where it was like... every Tuesday at 8 we're going to show some classic pre-1990 film. We won't tell you in advance what it is, but it'll be good. (Maybe use the AFI lists, or a minimum of an 8.0 IMDB rating or something).
- jasmer 3y agoYes, with a 'club membership' especially. Rando Sci-Fi Classic Tuesday etc.. Don't underestimate the lethargy and stupidity of mega corps. Content owners vastly overvalue their catalogues, and movie chain theatres are stupid and completely lacking in creativity. They will go out of business before they even entertain an idea.
- mgkimsal 3y agoMaybe a Hawk and Chick festival?