Recruiting a programmer seems to be a bit more complicated. You have to balance out with "What if we are the next Facebook" or even "What if we are successful"

Recruiting a programmer seems to be a bit more complicated. You have to balance out with "What if we are the next Facebook" or even "What if we are successful" with the opportunity that the person is giving up by accepting your offer. Also, if you don't have something to bring to the table that is probably a bigger reason not to accept.