> Really makes you think - would I pay this much for what I'm trying to solve here? I think this is the potential subtle failure in this thought - it shouldn’t

> Really makes you think - would I pay this much for what I'm trying to solve here? I think this is the potential subtle failure in this thought - it shouldn’t be if you would pay, it should be if the company would pay. And people will often dramatically under-estimate what a company will pay for something, particularly if it is a sunk-cost and not an ‘actual’ cost they will immediately realise.