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Bold move. I don't know of any data that backs this up but my perception is advertising on YouTube has gotten way heavier in the last 12 months. Used to be sho
by lastangryman 3y ago
Bold move.
I don't know of any data that backs this up but my perception is advertising on YouTube has gotten way heavier in the last 12 months. Used to be short ads, usually 1, that you could skip after a few seconds. Now it seems there are multiple ads on each video, some unskippable, even the longer ones.
I don't expect YouTube to be completely free, and of course it's their platform they can do what they like, but at what point are they just getting greedy and should perhaps realize the result of that is going to be more people using ad blockers. I mean, their 2019 revenue was 15bn, it was almost 30bn in 2022. They hardly struggling to monetize. Will be interesting to see where this goes. Perhaps it's an attempt to push people to premium.
- pjmlp 3y agoApparently they did that even without asking content authors, so even those that don't do ads, were surprised to wake up to a sea of complaints regarding ads on their content.
- snowe2010 3y agoThey have a lot of profit but it’s going to dwindle as people start posting more 4k content. Linus has a video on it. https://youtu.be/MDsJJRNXjYI https://youtu.be/MDsJJRNXjYI
- secretsatan 3y agoDef got heavier, used to get 1 ad at the beginning, now its 2, then another 2 after 5 mins or so? If I pause the video to do something, another couple of ads will play after restarting. I wouldn't be surprised if they ramped up the ads the more you used it, new users would get less ads to make it more attractive. After you build up some hours, have some subscribers they might reckon they could squeeze more in there as you're more invested in the platform.