Second time typing this, may have missed something. Got an expired link message. USP - Unique Selling Proposition. Why you? What pain are you solving? What are

Second time typing this, may have missed something. Got an expired link message. USP - Unique Selling Proposition. Why you? What pain are you solving? What are they getting? The very first thing should be: Come to a four hour workshop and learn how to program an open-source prototyping board and interface with sensors or LEDs. When you leave this workshop, you'll be able to control an LED, read a sensor and control a device from your computer. Don't have an Arduino? You can borrow one or buy one from us. The first thing I read should tell me precisely what you're offering - at that point, I need to know more details. If you're looking for 18-30, you're probably exposing them to technology they may not have heard of. Why should they be there? Learn hardware, learn programming, learn some basic electronics, learn hardware interfaces, etc. You should attend if you want to: learn to control an external device from your computer, want to control a series of LEDS based on inputs from sensors, etc. At this point, you've hit them with the first paragraph that tells them what the expectations are and what they're going to learn. Now, you need to describe What an Arduino is, the workshop you're putting on, etc. * utensil misspelled Make a list of the development environment requirements, libraries that they may want to have handy, etc. You may have this in the confirmation email, I don't know. You want to have a pre-check to make sure they all have what they need - i.e. if you haven't worked with Arduino, show up 30 minutes ahead, we'll plug in an arduino, load a quick program and make sure it builds and runs. You don't want the first 45 minutes spent trying to debug and diagnose getting them working. I believe for the event price, you're outside impulse purchases and you had too short a time from announce to workshop. I know you built it up in a number of the Hack and Tells, but, from presented concept to event, I think your timetable was too short - and is scheduled on an already busy (potentially expensive) weekend for some potential clients. That said, are vistors from out of town potentially interested in this versus the weekend on the beach in SoBe? Cross promotion could work, but, that makes for one very expensive weekend for part of your target demographic. Referrals work, are hard to track, should be part of the event management side. For the Arduino thing we talked about, I suspected based on equipment costs that I would need a 3-4 month announce to event and I still felt that would be cutting it close. Alumni, college groups, obviously those in computer or engineering classes may be interested. I would think with your connections, you may have already covered this. Find potential meetup groups that have some crossover. Neil is part of a hardware meetup - they may know students, etc. Perhaps the Android User Group (since there is an ADK that uses arduino, there might be some crossover).