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This is exactly what Apple set out to do, equate the brand with the self - much like fashion. Harley Davidson is another example where this occurs.
by jwwest 15y ago
This is exactly what Apple set out to do, equate the brand with the self - much like fashion.
Harley Davidson is another example where this occurs.
- danssig 15y agoCome on, you think Google doesn't do this? If anything anywhere on the net is critical of something Google does there will an army of fanboys there within seconds in Google's defense.
- roc 15y agoEven before Apple consciously set out to harness this, people were self-identifying as Unix people, Microsoft people and even CP/M people. So, yes, Apple consciously leverages this. But, no, the behavior is not solely a result of their effort. Consider all the tribes that don't even have a coherent "brand" behind them: C people and Ruby people; truck people and sports car people; dog people and cat people; PC gamers and console gamers; new york- and chicago-style pizza people; goths and hipsters and rockabillies; nerds and jocks; white-collar and blue-collar people; etc.