> Why hire a famous DM to write the next D&D campaign book(s) if you can get AI to do it? That's one more income stream lost, plus the opportunity for that writ

> Why hire a famous DM to write the next D&D campaign book(s) if you can get AI to do it? That's one more income stream lost, plus the opportunity for that writer to make money signing books and the like. Why wait for John Scalzi to produce another sf book when he already has many books out and you can train a chatgpt to make more of his style? Brandon Sanderson? Any number of beloved authors. Then, how will they build hype about their work, competing with themselves? It's the counterfeiting problem. Designers still succeed despite it, though it does cost them some revenue. AI adds a lot more competition to the marketplace, sure. Anybody can produce anything that's "good enough." But you need to step up your marketing game and/or product quality to get people to prefer your product over something they can make themselves. A book written in the style of John Scalzi is not a John Scalzi book. He still owns the rights to his IP. You continue buying his books because you want to hear how the official story continues, not read someone's shitty fanfiction knockoff.