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I think it's a bad idea because your target market becomes your acquirer instead of your customer. Your business starts morphing into whatever the hot-new-thing
by mmaunder 19y ago
I think it's a bad idea because your target market becomes your acquirer instead of your customer. Your business starts morphing into whatever the hot-new-thing is of the day rather than trying to solve a problem for your customer.
If your business is successful, the opportunities will come - opportunities to get funded, get bought, IPO, etc. So your only focus should be to build a successful business and keep your customer happy.
Hey, I'm not saying that late at night sitting around a fire you shouldn't dream of riches. Just don't build it into your strategy because you'll end up being a me-too business.
- cperciva 19y agoFair enough -- I think we agree here, we're just stating things slightly differently. The goal should not be to sell out, but there's nothing wrong with aiming to build a successful business and knowing that being bought is likely to end up happening in the end.