This is interesting. They could theoretically use previous transaction data to train the system to optimize what wording to use that is likely to maximize total

This is interesting. They could theoretically use previous transaction data to train the system to optimize what wording to use that is likely to maximize total spend and repeat business (at least in single party states). I wonder if this will mean that brick and mortar stores will soon have the incentive to record everything they can about their customers such as their car and what they've said, putting them more in line with the digital realm adtech.