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100% this, the marketing team wants to have Google Tag Manager to inject random marketing scripts all across the page and management backs them up and then the
by VoxPelli 3y ago
100% this, the marketing team wants to have Google Tag Manager to inject random marketing scripts all across the page and management backs them up and then the development team has no insight to or no say in what actual scripts are run on a specific page.
That said: This is a GDPR nightmare and so is Google Tag Manager