Not necessarily endorsing this (I haven't looked into the details of Bluesky myself) but one thing I don't understand is - how does Bluesky intend to make money

Not necessarily endorsing this (I haven't looked into the details of Bluesky myself) but one thing I don't understand is - how does Bluesky intend to make money? Have they announced a plan? It's a corporation, so obviously they have something in mind. But googling about it, I can't find a good answer. Centralized social networks bank heavily on the network effect, but you don't really have that if you make a genuinely decentralized network like Bluesky says they're trying to.