It's the use-mention distinction. Discussing the word shit and its effect on discourse is different from using it and achieving those effects. https://en.wikip

It's the use-mention distinction. Discussing the word shit and its effect on discourse is different from using it and achieving those effects. https://en.wikipedia.org/wiki/Use%E2%80%93mention_distinction https://en.wikipedia.org/wiki/Use%E2%80%93mention_distinctio...