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>Most of their growth has been increasing ads per page Hasn't most of their growth come from a growing number of internet users?
by fauigerzigerk 3y ago
>Most of their growth has been increasing ads per page
Hasn't most of their growth come from a growing number of internet users?
- 6510 3y agoIf the user has no money his eye balls aren't worth much.
- fauigerzigerk 3y agoBut the user does have money everywhere. India's GDP has long surpassed that of the UK and is quickly approaching that of Germany.
- 6510 3y agoI'm getting old sorry. I didn't know India had such wild growth in internet connections. They went from 4% coverage in 2007 to 48.7% in 2022. woah! Japan CPC $1.32 CPM $0.38 United States CPC $1.09 CPM $0.22 Poland CPC $0.26 CPM $0.06 India CPC $0.25 CPM $0.13 funny numbers! 1.09/0.22 = 4.95 while 0.25/0.13 = 1.93 !?! Apparently Indian eyeballs are really expensive! Fun stuff, thanks.
- skippyboxedhero 3y agoYes, that is correct. The assumption in the example is that users are flattish, and you need to "do something" to get marginal growth. In the early days, you saw very real pricing growth (due to better targeting) and volume growth due to user growth. Over the last ten years or so, I believe that a lot of the growth has been greater ad density, and ad density is much more important for controlling financial results...which is the key point when it comes to exec behaviour. Execs can't turn on user growth, they can add more ads to a product if they see numbers coming in light.