I'm new to using social media as a medium to reach an audience. My audience is a niche audience, technical, and not what people associate with typical TikToks.

I'm new to using social media as a medium to reach an audience. My audience is a niche audience, technical, and not what people associate with typical TikToks. But TikTok has been a good place to start: It is simple; content creation tools are easy to use; the audience is new and growing; there are fewer established content creators in my field on TikTok. TikTok obviously is differentiated in some ways, but it seems to work like most social media: It will seek an audience response and eventually give up if it can't find one. I cross-post my content, and I will start using "platform neutral" creation tools because social media platforms appear to detect and deemphasize obviously cross-posted content created primarily for competing platforms. I'll be jumping on BlueSky as soon as the beta deities look favorably on me. No high-growth phase lasts forever.