That's a reasonable summary of the motivation behind the literature. If we have this kind of asymmetry, it's because consumers are getting ripped off, is how th

That's a reasonable summary of the motivation behind the literature. If we have this kind of asymmetry, it's because consumers are getting ripped off, is how the argument usually goes. I think it's important to recognize that if consumers are temporarily buying lower quality beef, they're still hurt (but probably not enough that anyone cares).