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No. Regardless of corruption, the market for film tanked.
by RC_ITR 3y ago
No.
Regardless of corruption, the market for film tanked.
- User23 3y agoDid you know that they were the technology leader in digital? A Kodak engineer invented the digital camera[1]. They were first to market with a self-contained digital camera. Kodak had the best inventors in the business and numerous foundational patents on digital photography. You sound like someone repeating a just so story you heard nth hand for some large n. My information comes directly from the participants. It was absolutely managerial corruption and not a lack of technical ability that tanked them. And that's where the real lesson is to be learned. [1] https://en.wikipedia.org/wiki/Steven_Sasson https://en.wikipedia.org/wiki/Steven_Sasson
- RC_ITR 3y agoWould you believe that they killed the digital camera because they saw themselves as a film business, not a camera business? The cameras were a loss leader to sell the film. Seriously, here's the 1999 10-k self description (cameras is second to last only ahead of projectors!): Kodak manufactures and markets various components of consumer imaging systems. For traditional consumer amateur photography, Kodak supplies films, photographic papers, processing services, photofinishing equipment, photographic chemicals, cameras (including single-use) and projectors. My point is that if Kodak saw the writing on the wall that film was out and sensors (notice I didn't say cameras anywhere in any of my posts) were in, they could be in a position like Sony is right now. It's honestly amazing that all those participants didn't know that very simple fact when Kodak management constantly talked about it at the time. Maybe that's why they blame 'corruption.' EDIT: Maybe to put it another way, Kodak didn't see themselves as rivals to Nikon or Canon (you could put Kodak film in those), they saw themselves as rivals to Fujifilm.