Remember that only part of the narrative, the end, is known by folks who are in the fix-my-own-pain game. The part about finding the business, the experience of

Remember that only part of the narrative, the end, is known by folks who are in the fix-my-own-pain game. The part about finding the business, the experience of using the service, etc -- all of that is yet to be invented. And the front-end of the business, the marketing/sales/delivery channel, is usually the hardest. Businesses are not simply products. (Although many certainly start from them.)