I never understood the desire for sesame seeds in the first place. To me, they only add an annoying texture. I would probably pay more for a bun without them, g

I never understood the desire for sesame seeds in the first place. To me, they only add an annoying texture. I would probably pay more for a bun without them, given the opportunity. I think that's a pretty good illustration of how cost and value do not naturally align to each other. If a business can find a significant divergence between cost and value, it can take advantage of that gap by calling it profit.