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Startups are about creating narratives, not consuming them. What he seems to miss here is that some of the best businesses produce a consumable product after e
by rrbrambley 15y ago
Startups are about creating narratives, not consuming them.
What he seems to miss here is that some of the best businesses produce a consumable product after experiencing a problem first-hand and then deciding to go build a solution. If the narrative is clear from the beginning, then the part where "it actually starts working" will come much sooner.
- DanielBMarkham 15y agoRemember that only part of the narrative, the end, is known by folks who are in the fix-my-own-pain game. The part about finding the business, the experience of using the service, etc -- all of that is yet to be invented. And the front-end of the business, the marketing/sales/delivery channel, is usually the hardest. Businesses are not simply products. (Although many certainly start from them.)