As I said, there is almost no chance that they reverse before the product is killed because they are optimizing for revenue, not user growth (and when you take

As I said, there is almost no chance that they reverse before the product is killed because they are optimizing for revenue, not user growth (and when you take this at the margin, increasing ads per page is the only way). I have never seen a company stop before this point either. The institutional imperative to continue gaming the numbers is overwhelming.