They've also scaled up the amount of ads I see on Chromecast devices. When I first bought one, I didn't see any ads. When I started to see ads, simply using an

They've also scaled up the amount of ads I see on Chromecast devices. When I first bought one, I didn't see any ads. When I started to see ads, simply using an adblocker was enough. Ads eventually circumvented my network-level ad blocking and DNS. I'd see an ad every once in a while on YouTube. Sometimes ads would play after watching videos. Then ads would play before casted videos. Then videos would get interrupted to show ads on the Chromecast. Then videos would be interrupted multiple times per video. Then ads would play between videos. On top of all of that, they're playing multiple ads per ad break now. I thought that was bad, but then I saw what kinds of ads my friends and family were seeing on YouTube via their streaming devices. Google learned that my friend would watch YouTube videos at night to go to sleep. So how does Google exploit that situation for maximum ad revenue? The YouTube app will show 30+ minute ads at night, one after the other, since they'll likely be asleep as they play. The app knows that they won't skip those absurdly long ads.