I like the "value it creates per customer" question. The problem with business plans is, people identify a target market of "everyone with an internet connectio

I like the "value it creates per customer" question. The problem with business plans is, people identify a target market of "everyone with an internet connection, times an arbitrary adoption rate" (1%? 0.1%?). In reality, your target market is "everyone you can advertise to". That's probably 10k people through social media, and then $1 / customer (wild man guess) per google ads click. You then need more than 0.1% of the target market to sign up to break even.