It is because of a set of contributing factors: talent, org disfunction, high bar for exacting product expression of a refined brand, and more. This article is

It is because of a set of contributing factors: talent, org disfunction, high bar for exacting product expression of a refined brand, and more. This article is paywalled, but put to rest the “why is Siri so bad still?” question for me. [1] One of the details reported I found most compelling was that internal dissatisfaction w Siri’s ability is so great that the headset team seriously considered using an entirely new / different voice system for its product. [1] https://www.theinformation.com/articles/apples-siri-chief-struggles-as-new-ai-era-begins https://www.theinformation.com/articles/apples-siri-chief-st...