I think the problem is that all the products put the user in control of a switch that happens to require wifi and the internet to flick on or off. There’s very

I think the problem is that all the products put the user in control of a switch that happens to require wifi and the internet to flick on or off. There’s very little value in replacing light switches. Other players in the space that are successful provide things that are better that switches. Hue, for example, lets you change the color of your lighting. Nest lets you warm up your house before you get home. There’s some interest in better switches. I think the best switch of all is going to be to anticipate the user’s needs and adjust the house to them. It’ll likely be in a range of subtlety between closing the blinds for you when you’re about to walk through your living room naked and giving you a light show if you put dance music on. The reason you probably won’t ever see it is because not everyone wants the same things and it’s difficult to intuit what anyone wants without being told. You have to solve some pretty big social problems with technology to make it seamless for normal people. The most sensible approach might be to somehow clone your consciousness into a machine and let the machine control your house. This would probably make a great Black Mirror episode.