I don't think intuition tells us much. What we have are perceived interests we seek to rationalise. If we were all to iteratively acknowledge our interests to

I don't think intuition tells us much. What we have are perceived interests we seek to rationalise. If we were all to iteratively acknowledge our interests to a greater degree then we could probably learn a lot more from data but I think there is a strong message in our society that self interest is wrong and so people dedicate great energy to pretending that their self interest does not exist.