>Clearly, aesthetics are important but aren't the ultimate goal of design. And often poor readability doesn't get noticed during the design process, as we are n

>Clearly, aesthetics are important but aren't the ultimate goal of design. And often poor readability doesn't get noticed during the design process, as we are not like our users. We don't read the texts as a visitor does. Ironic, since I had to flip my phone sideways in order to read that.