They use the word "server" very intentionally to convey a sense of sovereignty, seclusion, and privacy while downplaying the fact it's just a multi-tenant SaaS

They use the word "server" very intentionally to convey a sense of sovereignty, seclusion, and privacy while downplaying the fact it's just a multi-tenant SaaS messaging platform. They do this probably because the SaaS reality seems repressive (i.e. they don't want to be seen as another Facebook), uncool with a younger audience, antithetical to 'gamer culture' which evolved out of self-hosted servers, and maybe gives a specific hint around pricing (just guessing, not a marketing expert).