Yes totally but I don't think D-K is necessarily it but you've tapped into a big source. Not only do most users 'not care' about stuff, it actually is not that

Yes totally but I don't think D-K is necessarily it but you've tapped into a big source. Not only do most users 'not care' about stuff, it actually is not that important ... until it is. Twitter is actually 'good enough' for the most part. I don't like it, but I use it and find it acceptable. It's a big thing to ask people to shift gears for no really apparent reason (aka 'Musk says nasty things and is unfair!'). So yes, that is a primary product less: it has to be super, super easy to use and understand. Maybe, maybe, you can find a funnel to get people a bit more up the path of understanding. Maybe.