> Then they go to other manufacturers and say "we have a new, much better idea. we should collaborate on it, so that it's standardised and we can all use it nex

> Then they go to other manufacturers and say "we have a new, much better idea. we should collaborate on it, so that it's standardised and we can all use it next year". Then they all ship it in Europe and we all have a much better connector. Win win win unless you want very proprietary connectors. You somehow smoothly glossed over the part where Apple (and friends) have to convince a bureaucrat to allow them to do any of this. Where political imperatives ('we're gonna crack down on [foreign] big tech companies!') might incentivise a regulator to say no. Where the new cable no longer uses metal X, and all the manufacturers of metal X successfully lobby to 'save jobs' by protecting the old standard. And so on and so forth.