You are absolutely correct. I have made a tool that suggests the most suitable journal for a particular paper to publish. Fewer than 50% researchers care; they

You are absolutely correct. I have made a tool that suggests the most suitable journal for a particular paper to publish. Fewer than 50% researchers care; they all want to be in Nature, price be damned. Academia is not wrong to say publishers make too much profit, but is entirely unwilling to change the way it works too. And how much is Nature supposed to charge when they need 600 highly qualified people to pick the best handful of papers amongst thousands?