> sometimes we only think about aesthetics. Clearly, aesthetics are important but aren't the ultimate goal of design. Exactly — we get caught up in form over f

> sometimes we only think about aesthetics. Clearly, aesthetics are important but aren't the ultimate goal of design. Exactly — we get caught up in form over function. The goal of text is to be readable, not to look pretty. Text display formats like BeeLine are aesthetically nontraditional (to put it kindly), but from a readability perspective they are a godsend for many readers. [1] BeeLine is typically offered as a user-configurable option, and most sites with BeeLine have it off by default. But some sites have found it to be so helpful at increasing engagement that they actually turn it on by default. As one user put it: "it's ugly, but it works!". 1: http://www.beelinereader.com http://www.beelinereader.com [disclosure: I am the founder]