To defend this site, that is the claim of the vendor and I wouldn't expect a site that focuses on listing EU alternatives to be critically evaluating a claim li

To defend this site, that is the claim of the vendor and I wouldn't expect a site that focuses on listing EU alternatives to be critically evaluating a claim like that which hasn't been explicitly nay-sayed by any regulatory agency. Plausible uses a visitor id based upon a hashed + salted user agent plus IP address where the salt is rotated daily. The choice of whether consent is required for that is for the individual implementing site to make up their mind upon, but I don't think the vendor claim is unreasonable. A similar (but better, IMHO) site that focuses just on analytics is: https://newmetrics.io/ https://newmetrics.io/