Why is it that every product starts to evolve "productivity" features? Is it just a lazy way to keep juice feature release KPIs? Even my freaking keyboard app*

Why is it that every product starts to evolve "productivity" features? Is it just a lazy way to keep juice feature release KPIs? Even my freaking keyboard app* added it. Why? So I can make tasks while making tasks?! * https://techcommunity.microsoft.com/t5/microsoft-to-do-blog/add-tasks-to-your-to-do-list-right-in-the-swiftkey-keyboard/ba-p/3143221 https://techcommunity.microsoft.com/t5/microsoft-to-do-blog/...