Moreover, "Imagine what it would take for the executives at Apple, Samsung, Motorola, etc. to come together and all agree on some new format that perhaps one of

Moreover, "Imagine what it would take for the executives at Apple, Samsung, Motorola, etc. to come together and all agree on some new format that perhaps one of them developed" is not actually hard to imagine, if you just drop Apple from the list. It is specifically Apple that has been the plays-badly-with-others child in this domain; the industry as a whole doesn't seem to have had much of a problem with the general idea.