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The app does not cost money. I don't know what Loopt's business model is but I would imagine a location-aware mobile ad platform would be pretty valuable.
by mlinsey 18y ago
The app does not cost money.
I don't know what Loopt's business model is but I would imagine a location-aware mobile ad platform would be pretty valuable.
- axod 18y agoIf they can get people to use it, and get them to put up with ads, perhaps. It's as if "location-aware" is some magic buzz word these days.
- mlinsey 18y agoYou can call it a magic buzz word, but I think it's common sense. There's a whole existing segment of the offline advertising market that is built around marketing things close to you. Meanwhile, people routinely use their smartphone to look for places to eat, things to do, places to buy things, etc.