> Louis Vouitton sells a handbag for $2k. Is it worth $2k? You could say no, that any other bag would be just as useful. But value isn't utility alone. People f

> Louis Vouitton sells a handbag for $2k. Is it worth $2k? You could say no, that any other bag would be just as useful. But value isn't utility alone. People find that the bag is worth the price because of the prestige that the brand imbues the owner with. Change the analogy so that the customers design and mostly manufacture the bag.