> It also means that the company is incentivized to continually add features that will lead to new sales, rather than improve existing features to make the prod

> It also means that the company is incentivized to continually add features that will lead to new sales, rather than improve existing features to make the product better for previous purchasers. How? ImageLine and its competitors tend to offer free trial versions of their software, so they're not simply selling feature lists. Users can try out and feel the software, so there is an incentive to refining existing features, because those fundamentally form the basis of whether a potential customer buys or not. Perhaps you could add more features to try to convincing users that already have a a DAW-of-choice to switch to FL Studio, but I think you overestimate how big this market is compared to the constant stream of new bedroom producers. A DAW can be a relatively big investment for a bedroom producer, not only in terms of money but in time to learn, so the cost to change your mind is high.